I directed the visual campaign for Fleur Studios' Oslo collection, balancing stainless steel materials with warm architectural and textile references to maintain approachability.

Throughout the campaign, the cool tone of the stainless steel was paired with warm materials to ensure the designs felt inviting, not intimidating. Captured at the Sun Ranch in Byron Bay, the rich tonality of the timber interiors, brick and velvet fabrics combined to balance the lustre of stainless steel.

I was responsible for location scouting, visual research, colour direction, set styling, and production brieting. Clear creative guidelines ensured consistency across stills, video, social, and e-commerce.

The campaign reinforced Fleur's focus on craftsmanship and timeless design while expanding its appeal to new audiences.