I led the campaign for Kate Florence's 'Floralia' collection, directing the visual identity and narrative behind the release. Wanting to draw on the timeless and universal nature of flowers, the art direction was deeply rooted in history and language.

Using the ancient Roman festival of Floralia as the starting point, each touchpoint made intentional reference to historical details. Through texture, colour and nostalgic gestures, the campaign is an immersive experience inspired by our shared history.

Ensuring community remained central to the release, a group of people of different backgrounds were selected for a short film. Each person was asked to share their connection to flowers—in all of their different meanings, they are special to us all. presentation.