As the brand strategist and photographer for Kate Florence, I worked in the studio with her over two weeks, capturing her creative process while she worked on several paintings.

The resulting visual representation showcased Kate’s work through an artistic lens—playing with light and perspective to highlight the scale of her work, as well as the intricacies of play and colour that are signature to her style.

Working with Kate Florence across several original and print collection releases, I have been responsible for a complete brand overhaul. Auditing social performance, I made strategic changes off the back of it, and distilled this into a framework to be distributed across all channels. I developed a revised Shopify website, go-to-market strategies, and owned social, ad and email marketing channels.

The work moved between strategy and craft more than most roles do, and I'm grateful for the trust, the warmth, and the creative latitude that made that possible.

Every detail was considered to ensure Kate’s online presence complemented her work and personal values.